Lovable
Craig Dennis

Craig Dennis Applying for Principal Product Designer

I'm a product designer who leads, ships, and writes about it. I would love to work for Lovable and build the future of design tooling.

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An annotated reply: every requirement Lovable wrote, answered in place with evidence.

What you're looking for
My experience, impact & relevant work

TL;DR — We're seeking exceptional experienced product designers to help shape Lovable. You'll lead projects end-to-end, collaborating closely with engineering. We expect a broad range of design skills, and exceptional taste. You'll join a team at the forefront of AI, enabling anyone to create software.

What we're looking for

  • 110+ years experience working in high performing, fast-paced startup environments
  • 2A portfolio showcasing successful product work loved by users and produced in high-velocity teams
  • 3Talent for simplifying complicated user journeys into intuitive experiences
  • 4Strong prototyping abilities with emphasis on clear visual communication
  • 5Fluency with design systems and technical implementations
  • 6Outstanding command of visual design, UI patterns, and interaction principles
  • 7High aptitude for shipping and learning extraordinarily quickly
  • Bonus: 8You ship to production, perhaps with a little help from AI
  • Bonus: 9Experience designing AI products

What you'll do

In one sentence: Design Lovable, making it the most Lovable piece of software ever.

  • 10Craft detailed user flows and high-fidelity mockups for new features
  • Own design projects from conception to delivery, collaborating with engineering or ideally implementing yourself with AI (we'll train you)
  • Be scrappy and hands on with any design assets needed
  • 11Establish scalable design processes that uphold quality standards
  • Champion quick wins and impactful improvements
  • Contribute to improving the design quality of Lovable's AI
  • 12Help set the bar for design quality and the culture for how design works at Lovable
  • Reinvent how teams work
Comment 1

15+ years across Close, Smith.ai and earlier startups — as IC, lead, and design ops. Weekly shipping cadence is the baseline I work to.

Comment 2

Two recent examples: the Sequences builder for Close CRM, and Smith.ai's AI Voice Assistant — both shipped into production and scaled to seven-figure ARR.

Comment 3

Turned Smith.ai's human-led, days-long onboarding into a self-serve product. Cut handholding to zero and unlocked the assistant's growth curve.

Comment 4

One-shot prototyping from PRDs is how I pressure-test ideas now. I wrote up the adoption process so the team picking the tool was the team evaluating it — on real work.

Comment 5

I write code. I pair Figma's MCP server with Roo Code and Cursor so design decisions land in production instead of stalling at handoff.

Comment 6

My portfolio is the evidence: dense B2B interfaces (Close Sequences), conversational AI surfaces (Smith.ai Voice Assistant), and this site itself — each one a deliberate choice of pattern, hierarchy, and interaction rather than a default template.

Comment 7

Learned Figma plugin development in a week. One of those plugins became the official Pexels plugin — 420,000+ users, no marketing.

Comment 8

Built a Slack 'bugbot' agent that reproduces, diagnoses, fixes and deploys design bugs end-to-end. Built my own CMS that edits inside the rendered post. This site itself is a Lovable build.

Comment 9

An AI complaint-to-action pipeline that ingested 1,000+ complaints, grouped them into priority-ranked themes, and drove a fix-per-week cadence — cut a leading churn indicator 95%.

Comment 10

Sequences for Close CRM: multi-step, multi-channel outreach flows brought in-product, designed to compete with standalone sequencing tools.

Comment 11

Built the operating layer a growing team actually needed: Show & Tells, weekly design sync, an ideal-days capacity model, and a custom Claude Code dashboard. Median cycle time fell 60%.

Comment 12

Rewrote the leveling rubric so every row specifies the evidence a comp committee will actually accept — survived a real promotion case. Coached a designer from high-quality to high-impact, owning their own initiatives.

Further reading

Comment – / 12